Running a commercial gym is a dream come true for anyone with a passion for fitness and a desire to enter the lucrative health and fitness industry. Helping people to stay physically active and providing the equipment and facilities for gym-goers to reach the peak of their fitness can be a gratifying job. Running a gym has the potential to be financially rewarding, too. Statista forecasts that Canada’s gym, health, and fitness clubs industry will reach its highest level in 2022, with a market size worth 4.7 billion USD.
Why Choosing Premium Commercial Gym Equipment is Crucial
Whether you plan to launch a brand-new commercial gym or hope to improve your existing fitness facility, investing in the best equipment is crucial. When you start shopping for your new gym equipment, you may find yourself browsing products and noticing a vast price difference between equipment brands. While choosing the cheaper options may seem like a great way to save money, it can negatively impact your new business. Here are just some of the reasons why it is essential to buy premium commercial gym equipment for your fitness facility:
Attract New Members
Attracting new members is something that every gym strives to achieve. After all, the more gym members you have, your business will generate more revenue. According to Reviewlution, the average gym membership costs between $40 and $60 per month; with these figures, you can certainly afford to buy the best commercial gym equipment for your members.
Don’t forget that when new members sign up for a trial session or come to look around your gym before joining, they will want to see your equipment. If you have an excellent range of high-quality gym equipment, potential customers are far more likely to want to sign up.
Beat the Competition
Research from RunRepeat shows that there are 6,587 gyms in Canada, and 6.18 million people are gym members. This means that 16.7 percent of Canada’s total population are gym members. Ensuring that your gym stands out from the crowd and offers members more than competitors is vital. Potential members need a reason to choose your gym instead of the others available. Having a wide range of high-quality equipment will ensure that you manage to attract plenty of members to join your gym.
Keep Your Customers Happy
Considering potential pain points that your members may experience when they use your gym is an excellent way to address issues before they escalate. One major problem that gym-goers often experience is wasting their workout time waiting for equipment to become available. Frustration such as this is a simple matter for you to address that dramatically affects the customer experience. Investing in more gym equipment so there is always plenty available will minimize wait times for your customers and alleviate their frustrations.
Good quality commercial gym equipment is essential in this situation, as it needs to withstand heavy usage. Buying sub-standard gym equipment will mean that it is out of action and in need of repair frequently. Constant repair and downtime will put you back in the same situation of frustrated customers and defective equipment.
When you are investing time and energy to create your dream business, the last thing you need is for the member’s experience to get ruined by poorly made gym equipment that injures a client or replacing it soon after you purchased it. Safety should always be your biggest concern when running a gym, and buying the highest quality commercial gym equipment will help keep your gym members and staff safe.
Better Return on Investment
It is crucial to provide the best experience to your members each time they visit your gym. But, as a business, you also need to oversee the gym’s financial performance. Buying premium commercial gym equipment instead of budget alternatives may cause you to spend more in the first place, but it will save you money in the long term as it will last longer. When buying any equipment for your business, return on investment should always be at the front of your mind.
If you are looking for the very best premium commercial gym equipment for your business, Squat Racks Canada is here to help. Contact us today to learn more about our premium quality equipment and how it can benefit your gym.